How to be competitive BMS Following the model of

the only way a company can be competitive is to define your business and develop that definition through the design and implementation of a strategy to overcome or avoid competitors through the capture of a specific market segment (segment) and the design an offer (positioning) that competitors can not match. Competitive Business Strategy Marketing Production Clients Clients of competition existing customers not Ensure Profitability Analysis Total Time Cost Quality Control Planning & Coordination & Monitoring & Improvement RUN CONTROL PLAN Financial & Physical Resources Human Relations Contacts & Information and Knowledge DEFINITION PRODUCTION POSITION MARKETING SEGMENTATION - BUSINESS